01
Outdoor & sports gear
Clothing, shoes, helmets, bikes, climbing and water gear for teams and guides.
Only 14 of 40 team spots left · first edition· Early Bird: 10% off until June 30
Claim your spot →Partners & sponsoring
Help build the first edition of Crossing Belgium.
Crossing Belgium is a 4-day expedition raid from the North Sea to the Ardennes. We tie your brand to grit, persistence and authentic adventure - with months of content, four days on-site visibility and a community that actually shows up.
Our commercial partners
They're already in.
These partners believed in the project from day one and make Crossing Belgium 2026 happen.
Xtreme Events
Specialist in adventure events, team buildings and outdoor formats. Logistic and operational partner of Crossing Belgium.
Visit website →
Escape Events
Outdoor and events agency specialised in escape, raft, climbing and caving activities. Brings the technical expertise on the ground.
Visit website →Why partner with us
First edition. Maximum visibility. Honest stories.
A first edition is the moment to build a brand that lasts for years. You're not one logo among hundreds - you're a founding partner.
40
teams (max) - small and exclusive
250+
km coverage from coast to Ardennes
4
days of non-stop content on the ground
12 mo
campaign pre-, during- and post-event
Our community
Who you reach via Crossing Belgium.
Athletes, coaches, supporters, companies and outdoor fans between 25 and 55 - people who consume actively, decide on purchases and share their stories.
- →Recreational and ambitious athletes (trail, MTB, climbing, crossfit, triathlon)
- →Corporate teams from companies combining team building with outdoor
- →Outdoor and adventure crowd in Flanders, Wallonia, NL and Northern France
- →Family & friends: supporters who join four supporter moments
- →A network of outdoor clubs, federations and sports media
What you get
Visibility tailored to your brand.
Every partnership is built around your goals. These are the levers we pull.
On the ground
- →Branding at start, finish and check-points
- →Logo on team numbers and briefings
- →Activation zone on basecamps
- →Branded material (flags, banners, beach flags)
- →VIP access for your guests and relations
Online & content
- →Logo and company page on crossingbelgium.be
- →Tags and shout-outs on social media
- →Co-branded content (reels, photo, after-movie)
- →Logo in the after-movie
- →Royalty-free imagery afterwards
In-kind partners
Rather contribute material or expertise than budget?
We love working with brands that make a difference on the ground. In exchange for gear, food or services we build a fitting visibility plan.
02
Food & drinks
Energy drinks, bars, coffee, fresh fruit and recovery food for 100+ athletes and crew.
03
Mobility & logistics
Vehicles, transport, bike racks or material transport between basecamps.
04
Tech & media
Tracking, drone, photo, video, audio or livestream infrastructure.
05
Medical & safety
First aid, hospital partner, on-site physio or medical coverage during the raid.
06
Hospitality
Locations, catering, coffee on basecamps or after-event hospitality.
How it works
From first chat to after-movie - in 4 steps.
- 01
Intake
A short intake (30 min, online or in person) to align on your goals and budget.
- 02
Tailored proposal
Within a week you get a concrete proposal with deliverables and planning.
- 03
Agreement
We work with a simple sponsoring agreement and invoice (incl. VAT).
- 04
Activation
Pre-event (content + campaign), during the event (visibility + activation), post-event (after-movie + case).
Frequently asked questions
What partners usually ask.
By when do I need to decide?+
For the first edition we close partner agreements by September 1, 2026. The earlier you commit, the more visibility you build in the lead-up.
Is this only for big companies?+
No. We work with local entrepreneurs, sports clubs and SMBs, as well as brands looking to activate nationally or regionally. Every partnership is tailored.
Can we also sponsor a single team?+
Yes. Team sponsoring (3 athletes + coach) is a low-barrier way to attach your brand to a face and a story.
Do we get imagery for our own use?+
Yes. Partners receive royalty-free imagery and a share of the after-movie for use on their own channels.
How is impact measured?+
After the event you receive an overview of the visibility delivered: social reach, website traffic and on-site interactions.
Can we get exclusivity in our sector?+
Yes. Depending on the partnership level, sector or discipline exclusivity is negotiable.
Ready to build with us?
Let us know your goals.
A short message is enough - we'll come back to you within 24 hours with a first proposal.